ELEVATE YOUR AURA

Set the mood. Shape the space.

Aura Ambiance Spray is fragrance for the atmosphere around you—an effortless finishing touch designed to give a room its own presence. A few mists transform the everyday, whether you’re craving something crisp and quietly energizing or rich, enveloping, and a little indulgent.

Choose the energy that fits your space:

Green Ego — Fresh, airy, and grounded. A clean blend of calamus, ozone, and petitgrain that brings the feeling of open windows, fresh air, and effortless calm.

Self-Centered — Lush, sophisticated, and sensual. An opulent floral composition that surrounds the room in warmth and understated luxury.

Your space. Your mood. Your ambiance.

Light the mood. Settle into the moment.

Aura Candles turn fragrance into atmosphere—filling your space slowly, warmly, and intentionally. Hand-poured in coconut soy wax, each candle is designed to become part of the room itself: a soft glow, a lingering scent, and an invitation to stay awhile.

Choose the energy that feels right:

Green Ego — Fresh, airy, and grounded. Calamus, ozone, and petitgrain create a crisp, polished atmosphere that feels open, serene, and effortlessly put together.

Self-Centered — Lush, sophisticated, and sensual. An opulent floral blend of oleander, grapefruit, white lily, and Egyptian jasmine settles into a warm, alluring ambiance.

Strike a match. Change the room.

Begin with the mood. Build the ritual.

Crystal-Clear • Decadent • Refined
Aura Gelée transforms the everyday shower into the first layer of your fragrance ritual. Its crystal-clear, cushiony texture blooms into a plush, fragrant lather that cleanses beautifully and rinses clean without leaving skin feeling stripped. The experience begins with scent—and leaves skin ready for whatever comes next.

Choose the energy that feels like you

Velvet Whisper — Soft. Delicate. Intimate.
Luminous bergamot and jasmine melt into delicate neroli before settling into the skin-close warmth of sandalwood and musk. Soft without disappearing, it brings a quiet, captivating intimacy to your shower ritual.

Urban Timber — Bright. Smooth. Grounded.
Vibrant lemon and lime awaken the senses before melting into creamy coconut, smooth sandalwood, and soft musk. Clean and confident, it brings an easy sophistication that feels equally at home in morning light or after dark.

Texture
A crystal-clear, cushiony gelée that transforms into a plush, fragrant lather and rinses clean without leaving skin feeling stripped.

How to Use
Massage onto damp skin and work into a rich lather. Rinse thoroughly. Follow with Aura Crème to soften the skin, then Aura de Moi to complete and amplify the scent experience.
For external use only. Avoid contact with eyes. Discontinue use if irritation occurs.

Ingredients
Water (Aqua), Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Sodium Coco-Sulfate, Glycerin, Fragrance (Parfum), PEG-120 Methyl Glucose Dioleate, PEG-7 Glyceryl Cocoate, Phenoxyethanol, Methyl Gluceth-10, Citric Acid, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Lactic Acid, Color.

Lather in. Rinse away. Leave the ordinary behind.

Soften the skin. Deepen the ritual.

Silky • Moisturizing • Radiant
Aura Crème is the second layer of your fragrance ritual—a velvety body lotion that wraps skin in lightweight moisture while creating the perfect foundation for scent. Silky and fast-absorbing, it leaves skin smooth, soft, and radiant without a heavy finish, allowing your chosen fragrance to linger beautifully against the skin.

Choose the energy that feels like you

Velvet Whisper — Soft. Delicate. Intimate.
Luminous bergamot and jasmine melt into delicate neroli before settling into the skin-close warmth of sandalwood and musk. Soft without disappearing, it leaves skin delicately scented with a quiet, captivating warmth.

Urban Timber — Bright. Smooth. Grounded.
Vibrant lemon and lime awaken the senses before melting into creamy coconut, smooth sandalwood, and soft musk. Clean and confident, it brings an easy sophistication that wears beautifully from morning light into after dark.

Texture
Velvety, fast-absorbing lotion with lightweight moisture and a smooth, silky finish that helps enhance fragrance longevity.

How to Use
Smooth onto clean, dry skin, massaging until fully absorbed. Best used immediately after Aura Gelée to replenish moisture and deepen your scent experience. Finish with Aura de Moi to complete the fragrance ritual.
For external use only. Avoid contact with eyes. Discontinue use if irritation occurs.

Ingredients
Distilled Water, Glycerin, Jojoba Esters, C12-15 Alkyl Benzoate, Hemisqualane, Isopropyl Myristate, Emulsifying Wax NF, Cetyl Alcohol, Tocopherol, Preservative PE, Parfum (Fragrance).

Smooth it on. Layer the scent. Carry your aura.

Wear the mood. Make it yours.

Weightless • Hydrating • Enveloping
Aura de Moi is fragrance designed to live close to the skin—a hydrating eau de parfum mist that turns scent into something distinctly personal. Fine and weightless, it settles into a soft, lasting veil of fragrance with a lightweight, non-sticky dry-down.

Choose the energy that feels like you

Velvet Whisper — Soft. Delicate. Intimate.
Luminous bergamot and jasmine melt into delicate neroli before settling into the skin-close warmth of sandalwood and musk. Soft without disappearing, it leaves a quiet, captivating impression.

Urban Timber — Bright. Smooth. Grounded.
Vibrant lemon and lime awaken the senses before melting into creamy coconut, smooth sandalwood, and soft musk. Clean and confident, it carries an easy sophistication that feels equally at home in morning light or after dark.

Texture
Fine, hydrating mist with a soft, lasting veil of scent and a lightweight, non-sticky dry-down.

How to Use
Mist generously onto skin and allow the fragrance to settle into a hydrating, perfumed veil. Layer over Aura Crème to amplify the fragrance and extend its presence on the skin.
For external use only. Avoid contact with eyes. Discontinue use if irritation occurs.

Ingredients
SD Alcohol 40-B, Distilled Water, Fragrance, HydroComplex, C12-15 Alkyl Benzoate, Dipropylene Glycol, Caprylyl/Capryl Glucoside, Glycerin, Preservative PE.
May contain Mica (CI 77019).

Mist your skin. Wear your aura.

The Holiday Nostalgia Collection by South x Midwest captures the spirit of the season with a curated selection of fragrances that evoke cherished memories and refined moments. Each scent is a luxurious olfactory journey, subtly hinting at familiar yet sophisticated seasonal notes.

• Winter Reverie: A warm embrace of spiced tea and soft whispers of sweetness, evoking cozy evenings by the fire.

• Midnight Embers: A smoky allure balanced with floral elegance and deep resinous warmth, perfect for winter’s quiet mysteries.

• Yuletide Glow: The quintessential essence of Christmas—bright, evergreen, and wrapped in festive sophistication.

• Autumn Tableau: A crisp and inviting prelude to the holiday season, where orchard-fresh notes meet spiced indulgence.

Each fragrance transforms your space into a haven of luxurious self-care, where nostalgia meets elegance in a sensory celebration of the holidays.